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Optimize Your Cold Emails With This Strategy

Optimize your cold emails

Instead of sending cold email campaigns based on demographics, let’s talk about personalized email campaigns built around your prospect’s pain points.

Scout, a next-generation postcard agency, employs this strategy to get 80-90% cold email open rates and 16-24% reply rates.

In this post, we’ll break down the list-building strategy and messaging the team at Scout uses to acquire qualified leads.

Learn how to send cold emails based on pain points